SLCBC BikeEd 2007 Marketing RFP: Difference between revisions
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== Who == | == Who == | ||
Salt Lake City Bicycle Collective | [[Salt Lake City Bicycle Collective]] | ||
== What == | == What == | ||
BikeEd Marketing | BikeEd Marketing will be a three phase process, creating the messages, picking the appropriate media messages, and finally purchasing that media. | ||
== Scope of work == | == Scope of work == | ||
| Line 13: | Line 13: | ||
''Develop, present, execute, and evaluate marketing plan'' | ''Develop, present, execute, and evaluate marketing plan'' | ||
=== Develop media messages to address specific audiences === | |||
* [ | * Media message should ''market'' the League of American Bicyclists' [http://www.bikeleague.org/programs/education/courses.php BikeEd program] | ||
* 5 audience types | * Media messages should ''target'' the [[SLCBC BikeEd Marketing Proposal|5 audience types]] identified by the Collective. | ||
* | * Media messages concepts to be developed in collaboration with Bicycle Collective. | ||
* | * Develop and present marketing plan with message and appropriate media types. | ||
=== Set up media schedules === | |||
* | * Based on marketing plan, broker media schedules for radio, print, billboards and TV with an ideal start date of May 1st. If media will suffer as a result of a tight deadline, advise another one. | ||
* Provide quotes with range of time/space | * Provide quotes and budget with range of time/space | ||
* Pending Bicycle Collective approval, execute media schedules. | |||
* Provide report of all completed media schedules | === End-of-Year report on project === | ||
* Provide a detailed report of all completed media schedules. This should answer when, duration, location for each media item. | |||
* Evaluate success of media type as ROI, audience response | * Evaluate success of media type as ROI, audience response | ||
| Line 41: | Line 43: | ||
'''March 19''' Deadline for review of proposals | '''March 19''' Deadline for review of proposals | ||
''' | '''March 26''' Project start date. | ||
'''April | '''April 6''' Message concepts developed and ready to implement | ||
'''May 1''' | '''April ?''' Media schedules prepared and ready to execute | ||
'''May 1''' Advertising campaign begins for all media | |||
'''November 4''' End-of-Seasion meeting to review success | '''November 4''' End-of-Seasion meeting to review success | ||
| Line 54: | Line 57: | ||
''Please send proposal and direct inquiries to:'' | ''Please send proposal and direct inquiries to:'' | ||
Jonathan Morrison | Jonathan Morrison [mailto:jonathan@slcbikecollective.org jonathan@slcbikecollective.org] | ||
Salt Lake City Bicycle Collective | Salt Lake City Bicycle Collective | ||
| Line 63: | Line 66: | ||
801-688-0183 cell | 801-688-0183 cell | ||
801-466-3856 fax | 801-466-3856 fax | ||
[[Category:Salt Lake City Bicycle Collective]] | |||
Latest revision as of 16:25, 24 November 2010
Request for Proposal:
Who
Salt Lake City Bicycle Collective
What
BikeEd Marketing will be a three phase process, creating the messages, picking the appropriate media messages, and finally purchasing that media.
Scope of work
Develop, present, execute, and evaluate marketing plan
Develop media messages to address specific audiences
- Media message should market the League of American Bicyclists' BikeEd program
- Media messages should target the 5 audience types identified by the Collective.
- Media messages concepts to be developed in collaboration with Bicycle Collective.
- Develop and present marketing plan with message and appropriate media types.
Set up media schedules
- Based on marketing plan, broker media schedules for radio, print, billboards and TV with an ideal start date of May 1st. If media will suffer as a result of a tight deadline, advise another one.
- Provide quotes and budget with range of time/space
- Pending Bicycle Collective approval, execute media schedules.
End-of-Year report on project
- Provide a detailed report of all completed media schedules. This should answer when, duration, location for each media item.
- Evaluate success of media type as ROI, audience response
- Provide recommendations to improve marketing strategy
2007 Schedule
March 19 Deadline for review of proposals
March 26 Project start date.
April 6 Message concepts developed and ready to implement
April ? Media schedules prepared and ready to execute
May 1 Advertising campaign begins for all media
November 4 End-of-Seasion meeting to review success
Contact
Please send proposal and direct inquiries to:
Jonathan Morrison jonathan@slcbikecollective.org
Salt Lake City Bicycle Collective PO Box 2400 Salt Lake City, UT 84110
801-328-2453 work 801-688-0183 cell 801-466-3856 fax