SLCBC BikeEd 2007 Marketing RFP: Difference between revisions

From Bike Collectives Wiki
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== Scope of work ==
== Scope of work ==


Develop, execute, and evaluate marketing plan
''Develop, present, execute, and evaluate marketing plan''


* Reach appropriate audiences with best media type
'''Reach appropriate audiences with best media type'''


** www.bikeleague.org/programs/education/courses.php
** www.bikeleague.org/programs/education/courses.php
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** Marketing plan with media types, messaging, and budget
** Marketing plan with media types, messaging, and budget


* Set up media schedules
'''Set up media schedules'''


** Radio, billboards, TV
** Radio, billboards, TV
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** Provide quotes with range of time/space
** Provide quotes with range of time/space


* End-of-Year report on project
'''End-of-Year report on project'''


** Provide report of all completed media schedules
** Provide report of all completed media schedules
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** Evaluate success of media type as ROI, audience response
** Evaluate success of media type as ROI, audience response


** Provide recommendations to improve marketing strategy  
** Provide recommendations to improve marketing strategy


== 2007 Schedule ==
== 2007 Schedule ==

Revision as of 18:50, 6 March 2007

Request for Proposal:

Who

Salt Lake City Bicycle Collective

What

BikeEd Marketing

Scope of work

Develop, present, execute, and evaluate marketing plan

Reach appropriate audiences with best media type

    • www.bikeleague.org/programs/education/courses.php
    • 5 audience types already identified by the Collective
    • Message concepts to be developed with Collective
    • Marketing plan with media types, messaging, and budget

Set up media schedules

    • Radio, billboards, TV
    • Provide quotes with range of time/space

End-of-Year report on project

    • Provide report of all completed media schedules
    • Evaluate success of media type as ROI, audience response
    • Provide recommendations to improve marketing strategy

2007 Schedule

March 19 Deadline for review of proposals

April 2 Project start date.

April 15 Message concepts developed and ready to implement Media schedules prepared and ready to execute May Advertising campaign begins for all media

October End-of-Year meeting to review success

Contact

Please send proposal and direct inquiries to:

Jonathan Morrison (jonathan@slcbikecollective.org)

Salt Lake City Bicycle Collective
PO Box 2400
Salt Lake City, UT 84110
801-328-2453 work
801-688-0183 cell
801-466-3856 fax