SLCBC BikeEd 2007 Marketing RFP: Difference between revisions
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== Scope of work == | == Scope of work == | ||
Develop, execute, and evaluate marketing plan | ''Develop, present, execute, and evaluate marketing plan'' | ||
'''Reach appropriate audiences with best media type''' | |||
** www.bikeleague.org/programs/education/courses.php | ** www.bikeleague.org/programs/education/courses.php | ||
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** Marketing plan with media types, messaging, and budget | ** Marketing plan with media types, messaging, and budget | ||
'''Set up media schedules''' | |||
** Radio, billboards, TV | ** Radio, billboards, TV | ||
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** Provide quotes with range of time/space | ** Provide quotes with range of time/space | ||
'''End-of-Year report on project''' | |||
** Provide report of all completed media schedules | ** Provide report of all completed media schedules | ||
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** Evaluate success of media type as ROI, audience response | ** Evaluate success of media type as ROI, audience response | ||
** Provide recommendations to improve marketing strategy | ** Provide recommendations to improve marketing strategy | ||
== 2007 Schedule == | == 2007 Schedule == |
Revision as of 18:50, 6 March 2007
Request for Proposal:
Who
Salt Lake City Bicycle Collective
What
BikeEd Marketing
Scope of work
Develop, present, execute, and evaluate marketing plan
Reach appropriate audiences with best media type
- www.bikeleague.org/programs/education/courses.php
- 5 audience types already identified by the Collective
- Message concepts to be developed with Collective
- Marketing plan with media types, messaging, and budget
Set up media schedules
- Radio, billboards, TV
- Provide quotes with range of time/space
End-of-Year report on project
- Provide report of all completed media schedules
- Evaluate success of media type as ROI, audience response
- Provide recommendations to improve marketing strategy
2007 Schedule
March 19 Deadline for review of proposals
April 2 Project start date.
April 15 Message concepts developed and ready to implement Media schedules prepared and ready to execute May Advertising campaign begins for all media
October End-of-Year meeting to review success
Contact
Please send proposal and direct inquiries to:
Jonathan Morrison (jonathan@slcbikecollective.org)
Salt Lake City Bicycle Collective PO Box 2400 Salt Lake City, UT 84110
801-328-2453 work 801-688-0183 cell 801-466-3856 fax