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SLCBC BikeEd 2007 Marketing RFP: Difference between revisions

From Bike Collectives Wiki

Revision as of 18:51, 6 March 2007

Request for Proposal:

Who

Salt Lake City Bicycle Collective

What

BikeEd Marketing

Scope of work

Develop, present, execute, and evaluate marketing plan

Reach appropriate audiences with best media type

[www.bikeleague.org/programs/education/courses.php www.bikeleague.org/programs/education/courses.php]

5 audience types already identified by the Collective

Message concepts to be developed with Collective

Marketing plan with media types, messaging, and budget

Set up media schedules

Radio, billboards, TV

Provide quotes with range of time/space

End-of-Year report on project

Provide report of all completed media schedules

Evaluate success of media type as ROI, audience response

Provide recommendations to improve marketing strategy

2007 Schedule

March 19 Deadline for review of proposals

April 2 Project start date.

April 15 Message concepts developed and ready to implement Media schedules prepared and ready to execute May Advertising campaign begins for all media

October End-of-Year meeting to review success

Contact

Please send proposal and direct inquiries to:

Jonathan Morrison (jonathan@slcbikecollective.org)

Salt Lake City Bicycle Collective
PO Box 2400
Salt Lake City, UT 84110

801-328-2453 work
801-688-0183 cell
801-466-3856 fax

Retrieved from "https://wiki2.bikelover.org/wiki/index.php?title=SLCBC_BikeEd_2007_Marketing_RFP&oldid=2811"

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[DBConnection] Wikimedia\Rdbms\LoadBalancer::getLocalConnection: reused a connection for local/0
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[DBConnection] Wikimedia\Rdbms\LoadBalancer::getLocalConnection: reused a connection for local/0
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[DBQuery] MediaWiki::preOutputCommit [0s] database_staging: COMMIT
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MediaWiki::preOutputCommit: pre-send deferred updates completed
MediaWiki::preOutputCommit: session changes committed
[DBReplication] Wikimedia\Rdbms\ChronologyProtector::persistSessionReplicationPositions: no primary positions/timestamps to save
[DBReplication] Wikimedia\Rdbms\LBFactory::shutdown: finished ChronologyProtector shutdown
[DBReplication] LBFactory shutdown completed
OutputPage::haveCacheVaryCookies: no cache-varying cookies found
[DBConnection] Wikimedia\Rdbms\LoadBalancer::getLocalConnection: reused a connection for local/0
[DBQuery] Wikimedia\Rdbms\Database::beginIfImplied (LinkBatch::doQuery (for Skin::preloadExistence)) [0s] database_staging: BEGIN
[DBQuery] LinkBatch::doQuery (for Skin::preloadExistence) [0s] database_staging: SELECT page_id,page_namespace,page_title,page_is_redirect,page_is_new,page_latest,page_touched,page_len,page_content_model FROM `mw_page` WHERE (page_namespace = 1 AND page_title = 'SLCBC_BikeEd_2007_Marketing_RFP')
[DBConnection] Wikimedia\Rdbms\LoadBalancer::getLocalConnection: reused a connection for local/0
[DBQuery] MediaWiki\User\TalkPageNotificationManager::dbCheckNewUserMessages [0s] database_staging: SELECT user_ip FROM `mw_user_newtalk` WHERE user_ip = '172.18.0.2' LIMIT 1
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@@ Line 15: / Line 15: @@
 '''Reach appropriate audiences with best media type'''
-** www.bikeleague.org/programs/education/courses.php
+* [www.bikeleague.org/programs/education/courses.php www.bikeleague.org/programs/education/courses.php]
-** 5 audience types already identified by the Collective
+* 5 audience types already identified by the Collective
-** Message concepts to be developed with Collective
+* Message concepts to be developed with Collective
-** Marketing plan with media types, messaging, and budget
+* Marketing plan with media types, messaging, and budget
 '''Set up media schedules'''
-** Radio, billboards, TV
+* Radio, billboards, TV
-** Provide quotes with range of time/space
+* Provide quotes with range of time/space
 '''End-of-Year report on project'''
-** Provide report of all completed media schedules
+* Provide report of all completed media schedules
-** Evaluate success of media type as ROI, audience response
+* Evaluate success of media type as ROI, audience response
-** Provide recommendations to improve marketing strategy
+* Provide recommendations to improve marketing strategy
 == 2007 Schedule ==