SLCBC BikeEd 2007 Marketing RFP: Difference between revisions
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* Media message should ''market'' the League of American Bicyclists' [http://www.bikeleague.org/programs/education/courses.php BikeEd program] | * Media message should ''market'' the League of American Bicyclists' [http://www.bikeleague.org/programs/education/courses.php BikeEd program] | ||
* Media messages should ''target'' the [[SLCBC BikeEd Marketing Proposal|5 audience types]] | * Media messages should ''target'' the [[SLCBC BikeEd Marketing Proposal|5 audience types]] identified by the Collective. | ||
* Media messages concepts to be developed in collaboration with Bicycle Collective. | * Media messages concepts to be developed in collaboration with Bicycle Collective. | ||
Revision as of 19:34, 6 March 2007
Request for Proposal:
Who
Salt Lake City Bicycle Collective
What
BikeEd Marketing
Scope of work
Develop, present, execute, and evaluate marketing plan
Develop media messages to address specific audiences
- Media message should market the League of American Bicyclists' BikeEd program
- Media messages should target the 5 audience types identified by the Collective.
- Media messages concepts to be developed in collaboration with Bicycle Collective.
- Develop and present marketing plan with message and appropriate media types.
Set up media schedules
- Based on marketing plan, broker media schedules for radio, print, billboards and TV.
- Provide quotes and budget with range of time/space
- Pending Bicycle Collective approval, execute media schedules.
End-of-Year report on project
- Provide a detailed report of all completed media schedules. This should answer when, duration, location for each media item.
- Evaluate success of media type as ROI, audience response
- Provide recommendations to improve marketing strategy
2007 Schedule
March 19 Deadline for review of proposals
April 2 Project start date.
April 15 Message concepts developed and ready to implement Media schedules prepared and ready to execute
May 1 Advertising campaign begins for all media
November 4 End-of-Seasion meeting to review success
Contact
Please send proposal and direct inquiries to:
Jonathan Morrison jonathan@slcbikecollective.org
Salt Lake City Bicycle Collective PO Box 2400 Salt Lake City, UT 84110
801-328-2453 work 801-688-0183 cell 801-466-3856 fax